Meta tags are a critical part of your Shopify store’s SEO strategy. They tell search engines what your page is about and influence how your store appears in search results.
What are meta tags?
Meta tags are HTML elements that provide information about your page to search engines and social media platforms. The two most important ones are:
- Title tag: The title of your page shown in search results (recommended: 50–60 characters)
- Meta description: A short description of your page shown below the title in search results (recommended: 150–160 characters)
How to set them in Shopify:
- From your Shopify admin, go to Online Store → Preferences
- Scroll down to the Title and meta description section
- Enter your homepage title and meta description
- Click Save
How to check them:
The easiest way to verify your meta tags are working is to:
- Visit your store’s homepage
- Right-click → View Page Source
- Search for
<title>and<meta name="description" - Confirm the values match what you entered
Bonus: Use Google Search Console to see how your pages appear in search results and track click-through rates. Pair this with a structured data markup strategy for even better search visibility.